About

It's Not Taken believes in the power of seeking within. To us, the why is most important. Shop with ease - confidently knowing the time, love, and intention that each piece with us carries. 

Bridging the gap between festival wear and streetwear, It's Not Taken celebrates the empowerment of slow, unique fashion.

Created by Marissa Rees - entrepreneur, creative, and designer. Marissa has always foreseen herself owning her own brand. Founded in 2022, the early stages of It's Not Taken have proven that this is exactly what Marissa is meant to do. Read more on our Blog.