About
Hi my name is...
So I could do the cliché "about the designer" but I think the why is more important. So hi, my name is Marissa Rees – and this is It's Not Taken. Fashion has always been an outlet for me. People ask the question "What's your style?" but I think that changes frequently, sometimes even day to day. You can easily tell how I'm feeling that day or night by what the fit is like. Am I feeling spontaneous or do I have shit to do? What vibe am I going for? What aura do I want to put off? The point here is it's important and okay to switch it up, express yourself, and if you need – maybe even trick yourself into having a good day. I could be feeling like shit but throwing on a dope outfit switches my entire mood. This has been an extremely long time coming and I am excited to share with you. My why is – it just feels right.
It's Not Taken believes in the power of seeking within. To us, the why is most important. Shop with ease - confidently knowing the time, love, and intention that each piece with us carries.
Bridging the gap between festival wear and streetwear, It's Not Taken celebrates the empowerment of slow, unique fashion.
Created by Marissa Rees - entrepreneur, creative, and designer. Marissa has always foreseen herself owning her own brand. Founded in 2022, the early stages of It's Not Taken have proven that this is exactly what Marissa is meant to do. Read more on our Blog.